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Latest Porsche sales statistics


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Requires some ingenuity to interpret, but here they are: :eek:

Porsche Cars North America Reports July U.S. Sales

Sales Increased by 12 Percent - PRNewswire -

Calendar Year-to-Date Sales Increased by 13 Percent

ATLANTA, Aug. 1 /PRNewswire/ -- Porsche Cars North America, Inc., (PCNA), importer and distributor of Porsche sports cars (Boxster, 911 and Cayenne) in the United States, today announced U.S. retail sales for July totaled 2,551 cars, an increase of 12 percent compared to the same period last year. Calendar year-to-date sales increased by 2,053 cars, or 13 percent, to 15,766 cars.

"Lagging consumer confidence is having an impact on the sportscar segment and Porsche is not immune" said Peter Schwarzenbauer, PCNA President and CEO. "However, our strategy of introducing a luxury SUV is paying off as evidenced by our North American Cayenne sales of more than 6,700 since its March introduction."

Model Month to Date Year to Date Current Prior Current Prior Year Year Year Year Boxster 306 746 2418 4007 Boxster S 193 513 1548 2710 ALL BOXSTER 499 1259 3966 6717 Carrera Coupe 94 121 910 1128 911 Targa 19 58 258 472 Carrera Cabriolet 149 259 1375 2022 Carrera 4 Coupe 1 1 3 8 911 Turbo Coupe 155 251 1021 1374 Carrera 4 S Coupe 139 233 1126 1123 Carrera 4 Cabriolet 74 69 622 772 GT3 Coupe 59 0 61 0 GT2 Coupe 8 35 74 97 ALL 911 698 1027 5450 6996 Cayenne S 1065 0 4995 0 Cayenne Turbo 289 0 1355 0 ALL CAYENNE 1354 0 6350 0 GRAND TOTALS 2551 2286 15766 13713

Porsche Cars North America

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Interesting, the Boxster is really suffering. Sales down 60% month over month and 40% for the year. The low price model is being significantly outsold by the much pricer 911. And both of them are being outsold by the Cayenne, so I guess PAG's SUV strategy has paid off.

Other interesting points:

GT2 sales were down almost 80% month over month and almost 25% for the year.

Targa sales are off 45% for the year.

The C4S Coupe is the only 911 model that is even for the year, although sales were off 40% last month.

Only 59 GT's were sold last week. My dealer said the number was going to be much higher than that ~300, he said. Either his number was wrong or there are a lot of GT3's sitting waiting to be delivered.

I suspect these numbers will look even worse over the summer months as the dealers try to whitttle down their 2003 inventories prior to the 2004 models starting to arrive in Sept/Oct.


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