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Statistics and demographic information

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Porsche Owner Demographic Profile

North America is Porsche's largest sales market. At the heart of the Porsche brand is a strong individualist drive and the brand's innovative spirit and fierce independence directly reflects Porsche owners' most strongly held values. Porsche Cars North America research has revealed that:

• 86% of Porsche 911 owners are male

• Porsche 911 owners are primarily 36 to 55 years old

• The average age of a Porsche 911 owner is 46 years

• Porsche owners have an annual gross income of $384,210

• Business – Senior Executive, Business Owners, Health Care Professional


North American Sales Figures


Units Sold

1984 19,611

1985 25,306

1986 30,471

1987 23,632

1988 15,737

1989 9,479

1990 9,140

1991 4,388

1992 4,131

1993 3,713

1994 5,820

1995 6,078*

1996 7,524*

1997 13,731*

1998 18,189*

1999 21,915*

2000 23,698*

2001 24,143*

2002 25,411*

2003 30,028*

2004 33,289*

* Includes sales figures for Porsche Cars Canada Ltd.


Top 5 U.S. Sales Markets

1. Los Angeles

2. New York

3. San Francisco / Oakland / San Jose

4. Miami / Ft. Lauderdale

5. Dallas / Ft. Worth

Percentages based on U.S. sales through August 2003.

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What is your source of data for your statistics and demographic? I dont own a 911 yet but I will in the future. Thanks for this info. I have a poor man's Porsche but Im happy because Im boxster owner and its paid for. Porsche-there's no substitute. :jump: :king:

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• Porsche owners have an annual gross income of $384,210

I definately need to move to the US!

Richard, "average" figures are a ficticious number because it can be skewed. For instance Bill Gates and Jerry Seinfeld both are Porsche owners which skew averages.

If Porsche used the 'median' figure that would represent the income of the highest number of purchases and would look like a bell curve analysis which IMHO is much more representative than the numerical average. And those figures may include the folks who own concours cars like the owner of the multi-million 917-30 and several of the cars in the Porsche Parade this year.

So go ahead and buy one!!! : :rolleyes:

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